Microsoft will be formally launching the next version of its Internet Explorer browser, IE9, at the South by Southwest Interactive Festival (SXSWi) on March 14--an interesting place to launch, given that the Austin, Tex. geekfest is packed full of the hordes who have long since ditched Internet Explorer for the decidedly hipper pastures of Firefox, Safari, or Chrome.
The new browser, which has been in a limited beta for months and had its initial platform preview on March 14 of last year, will fully launch to the public at 9:00 p.m. Pacific time. In a blog post, Internet Explorer senior director Ryan Gavin described the browser as offering up "a more beautiful web."
That night, Microsoft will be throwing a party in Austin in celebration of the new browser, with hipster-friendly rock act Yeasayer headlining the event.
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